We’re sharing retail’s story to ensure that the industry’s next group of leaders understands the opportunities retail offers and is prepared to make a difference.

The retail industry is only as strong as the people who are in it. Through the NRF Foundation initiatives, we’re fighting misperceptions about our industry’s careers.

Our mission is shaping retail’s future through these fundamental pillars:

  1. Building industry awareness by sharing statistics and stories

  2. Developing talent by providing education, experiences and scholarship opportunities

  3. Fostering career growth for those who already work in retail.​

    See the significant impact we're making.

See how the NRF Foundation helps shape retail’s future:

The NRF Foundation seeks to inspire, shape and lead the futures of people from every corner of the country. We show them why by sharing career stories and showcasing the wide array of opportunities available at innovative companies across America. We show them how via undergraduate and graduate education, university member programs, networking opportunities and scholarship programs. We show them where through our online Career Center and growing Job Board that features incredible opportunities with leading companies. 

The NRF Foundation is the 501(c)(3) nonprofit arm of the National Retail Federation and is funded in part by generous donations from retail industry supporters. Under the greater National Retail Federation umbrella, the NRF Foundation supports the NRF agenda by being advocates for retail careers, nurturing talent, promoting retail opportunities and providing individuals with the support and inspiration they need to succeed in the retail industry. Learn more about our work.